Despite the four previous movies earning mixed-to-negative critical responses, the Transformers franchise remains one of the more lucrative in the 21st century. The films have collectively brought in $3.7 billion worldwide, and these trailer numbers indicate The Last Knight is a threat to punch its ticket to the $1 billion club when it premieres next summer. That’s an encouraging sign for Paramount, since they have a Bumblebee spinoff planned for 2018 and a proper Transformers 6 coming through the pipeline for 2019. Interest in the brand has to stay high in order for their plan to take full effect.
It will be interesting to see if the future marketing materials can replicate this buzz, but there currently is no reason to suggest otherwise. Paramount knows it’s working with one of its big cash cows and should be able to deliver more of what general audiences want with each new trailer and TV spot. Conceivably, the next Last Knight previews will peel back more layers of the story, which means the ratings could be even higher when that time comes.