The key reason why we’re seeing so many highly-viewed trailers, and why The Fate of the Furious won out, is because trailer releases are becoming bigger and bigger events. “Trailer teasers” are the norm, with fifteen seconds of footage shown a few days in advance to get audiences aware of a drop – and the exact time of release highly publicized to get fans refreshing YouTube channels. There’s also more ways to watch trailers than ever before – Facebook and Twitter most prominently – that make accessing a new one so much easier (and missing it impossible). Indeed, The Fate of the Furious‘ trailer has only 6 million views on the official YouTube channel at the time of writing; meaning most of its record-breaking total came from other channels or outside of the video service.
This expansion of trailer culture, to not only obsess over new snippets of footage but celebrate marketing reach, may be pretty exasperating for those who dislike spoiler-filled teases. However, the numbers alone show that plenty of people do turn out for them – and the biggest takeaway from this news is that The Fate of the Furious will be massive at the box office.