No doubt, Lucasfilm has to be very pleased with these results. Rogue One represents something of a risk for the studio; it’s the first live-action Star Wars film to take place outside of the main Skywalker family saga and is banking more on the appeal of the brand than recognizable characters (Darth Vader’s minor role notwithstanding). These numbers illustrate that Disney’s plan to annualize the massive tentpole is indeed a viable plan, as interest in the property remains high regardless of what the movie is about. If Kathleen Kennedy is in fact thinking about a Star Wars future that’s exclusively standalones, Rogue One grossing this kind of money could make that decision somewhat easier when the time comes.
Of course, the final verdict on Rogue One won’t come until after its theatrical run is complete. Given its status as December’s major blockbuster, its opening weekend was always going to be huge. The greater indicator will come in its following weeks, where it will face some high-profile films vying for the same demographic. If Rogue One‘s word-of-mouth is anything like the reception for the trailers, then it will be in phenomenal shape and easily become one of the top-earners of the year. With the world premiere set for Saturday, December 10, it won’t be long until fans learn if the film can live up to the hype. Disney has had a 2016 to remember – both critically and commercially speaking – so odds are Rogue One can end the Mouse House’s year on a high note.