Star Wars: Adam Driver Would Like Episode 8 To Not Have Any Trailers


Star Wars: Adam Driver Would Like Episode 8 To Not Have Any Trailers
Adam Driver as Kylo Ren Starkiller Base Star Wars: Adam Driver Would Like Episode 8 To Not Have Any Trailers

However impressive and unexpected such a move would be from a purely artistic perspective, the idea of releasing a major motion picture without trailers or a larger marketing campaign is something that’s entirely unprecedented in the world of filmmaking. Popular recording artists like Beyoncé and Radiohead might be able to pull off a silent release within the realm of music, but save for this year’s 10 Cloverfield Lane – which debuted its first trailer only two months before it hit theaters – the same is a hard sell for major Hollywood films like Star Wars: Episode VIII.

Driver’s intentions are certainly worth considering in the future, as the concept of releasing a new movie without any contextualizing trailers – or even movie posters – would make for an entirely novel viewer experience unregulated by commercial interests. But Star Wars: Episode VIII is probably not the movie to test the waters with such a bold experiment – especially considering the legions of fans eagerly awaiting to learn each and every bit of trivia and factoid about the film.

 

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