The Marvel Cinematic Universe just continues to grow, with 2017 seeing the studio up their number of releases to a whopping three a year: Guardians of the Galaxy Vol. 2, Spider-Man: Homecoming and Thor: Ragnarok. While that’s great for comic book fans (remember that DC and Fox are also doing their own movies), it poses a bit of an issue for Marvel’s marketing department – with so many movies, there’s inevitably going to be an overlap of promotion, meaning everything needs to play out at the right time to avoid the films distracting hype from each other.
We got our first look at Guardians 2 (set for May) in October, so by that logic, we’re just about due something on the second film of the year, the long-awaited MCU Spider-Man solo movie (especially as filming wrapped a few months ago). We’ve already had hints at the marketing beginning thanks to several posters that are popping up, but it looks like a proper look may be coming soon.
Tom Holland Fans. on Twitter have shared a photo of a massive poster being put up, a preview of a proper unveiling at the Brazillian event Comic Con Experience. It’s just part of the banner, but it looks like the first officially released teaser poster for the film will focus simply on Spidey’s emblem, which is much squatter than what we’ve seen in previous film adaptations, with shorter legs and a general aesthetic more in keeping with the original comics.
The account has also alleged that there will be a trailer shown at the panel on Friday, but that it won’t coincide with an online release. It’s not unusual for footage to screen at outside events before a proper trailer’s released, especially in regards to Marvel – Captain America: Civil War had trailers screened at both D23 and Asia Pop Comic Con months before the film made its YouTube bow – but given that there’s been rumours of a Spidey trailer coming attached to Rogue One: A Star Wars Story (and thus scheduled to make its way online in the next couple of weeks), don’t be surprised if one is made available shortly after.
There’s obviously a massive hunger to get some more info on Homecoming. There’s been copious set photos, official sneak peaks and a curious is-she-isn’t-she narrative about whether Zendaya is playing Mary Jane (the latest report says she isn’t), but other than that not much is known about the direction Jon Watts is taking. No doubt some info will come from the Comic Con Experience event, although the real meat will be when the trailer finally arrives.