The jackets will be available in select Columbia stores and online beginning December 9th. Only nine stores were listed as participants on the Columbia website, including popular shopping destinations like Michigan Avenue in Chicago, 14th Street in New York City, the Mall of America, and Disney Springs. Imperial Stormtroopers will be appearing at select retail locations on December 9th.
In 2015, Disney was the number one global licensor with $52.5 billion in retail sales. A big part of that success was Star Wars, which was the number one toy brand in 2015. Disney has already enjoyed a strong 2016 Star Wars campaign with Rogue Friday, which was held September 30th. New items continue to be announced hitting stores, like a Deathtrooper voice changing mask and Wal-Mart exclusive items.