Rogue One’s helmet creator is another outside-the-box creative marketing tool for the movie that goes above and beyond the standard trailers and TV spots. The website also features a “Leaderboard” that showcases the most oft-used squadron names. The helmet creator is along the same lines as the movie’s interactive 360-degree video of a first-person X-Wing battle, which will apparently be a part of the actual movie.
Will Rogue One contain a similar self-reference to its marketing push with brand new rebel helmet designs? That remains to be seen, but the “Helmet Creator” is nonetheless an impressive piece of digital marketing that is sure to get fans hyped for the movie’s Dec. 16 premiere in the United States. The website itself is smooth and easy to navigate, and the customization options offer virtually endless possibilities. Expect to see a lot of custom-made virtual helmets on social media in the coming days.
The clips from Rogue One released so far have been promising, but the movie is in uncharted territory as the first standalone Star Wars anthology movie. With so much riding on the success of Rogue One for the future direction of the franchise, one must hope that the movie is as good as the promotions suggest. If Rogue One is nearly as fun as its marketing push has been, then fans could be in for another thrilling installment in the franchise.