The move makes sense, as the film will likely be going through a number of rewrites now that Schumer is onboard. Known as a writer for films like Trainwreck and her Comedy Central show Inside Amy Schumer, it’s possible that Sony hired Schumer with an eye on her revising the script. In the years since the studio took over the film, it’s gone through a number of permutations. First, Diablo Cody (Juno) took a crack at it. Then came the writers of Community and Easy A and their attempt late last year. With Schumer’s work often tackling subjects like body image, the sexualization of women, and society’s double-standards, it makes sense that Sony would want the writer involved in a project related to a brand that often been mired in the same issues.
Set to focus on one woman—Schumer—who feels she doesn’t feel at place in the perfect world of Barbies she inhabits, the comedian seems like a natural fit. The one questions is whether the film will be attemping to appeal to an older demographic than the toy line normally does. While toy-based films like Transformers have shot for broader audiences, Schumer’s comedy is hardly known to be family-freidnly. Either way, this looks to be an exciting next chapter for a brand that isn’t afraid to change with the times and reflect its consumers. We’ll bring you more news as details continue to emerge.
Barbie will reach theaters on June 29th, 2018.