Apple & Hollywood Studios Discuss Early Movie Access on iTunes


Apple & Hollywood Studios Discuss Early Movie Access on iTunes
Movie theater seats Apple & Hollywood Studios Discuss Early Movie Access on iTunes

A central concern that has been voiced when it comes to allowing new movies to be rented and viewed online from the comfort of the consumer’s own home is the threat of video piracy and the stability of current encryption technology. To address those concerns, Cuppertino, California-based Apple is working on ways to offer a safe guard against that potential problem – whereas Screening Room has already outlined their utilization of watermark technology in order to track all potential content leaks.

Whichever direction big Hollywood studios like 21st Century Fox, Warner Bros., and Universal Pictures ultimately take will undoubtedly change the landscape of movie distribution entirely – though whether or it will be for the better or for the worse remains to be seen. It’s hard to argue with the apparent accessibility of the online rental platforms currently under development on the behalf of Apple and Screening Room, so here’s to hoping that a deal will be reached with one of the two competing services in the near future.

 

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